Our philosophy for flavor management is simple, "to be the best flavor we can be" in every flavor that we offer.

When we create a flavor we take a concept and transform that concept to flavor by a process that takes numerous steps. The process eventually ends with a flavor that has much complexity in its taste, as one would give a fine wine. We look at the taste process to be threefold:

1. There is the up-front  taste you get when the
beverage first touches your tongue,

2. It's followed by flavors you experience in the middle
before you swallow, and

3. Then the endnotes of the flavor, or what
lingers in your mouth after you swallowed, complete the experience.

The nuances of how the consumer experiences a beverage profile are endless. The complexity of building a flavor that is balanced within each of these stages of beverage tasting is a blend of art and science. Due to the subjectivity of our individual tastes, we test our flavors by sampling them among consumers. The results are tabulated statistically and give us the best indicators to the success of the flavor when introduced.